US by US is a new capsule collection from Underground Sundae with individuality at its centre. The core pieces in the range are hoop earrings, featuring extra holes for a customisable look—studs and charms can be added, removed or rearranged to suit the wearer. The versatile yet durable pieces by the label’s operators, Annemieke and Sarah, offer a grown-up alternative to the multipacks of colourful studs stocked by any suburban tween jewellery store worth frequenting circa 2005, which they would collect to match all their outfits. The collection speaks to the nostalgia of owning one half of a sacred ‘BEST FRIENDS FOREVER' necklace, matching the colour of your braces to your favourite sports team, and looking up the meaning of your mood ring’s current colour. The designers encourage wearers to celebrate their own self-expression by experimenting with the collection and cultivating their own personal connection to their jewellery.
The Baby Earring Earring features two components - a sterling silver hoop and an emerald green stud which pierces it at the front. The stud can be removed from the hoop and worn in another piercing, or swapped out with something else from the wearer's collection, evoking the nostalgia of the classic mix-and-match charm bracelet.