Magazine B Issue #65 Le Labo

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The Magazine

Based in Seoul, B is an ad-less monthly publication highlighting one iconic brand in each issue. Between its covers, B not only shares the untold stories behind some of the world's most recognisable brands, but also the unique cultures that such brands create. From brand managers to those with a curiosity around marketing, B is made for anyone interested in how the world's most respected brands come to be.

This Issue

Le Labo was established in 2006 by French co-founders Eddie Roschi and Fabrice Penot in Nolita, New York City. As much as the name suggests, Le Labo, which means “the laboratory” in French, is a cult perfume brand that takes its inspiration from the various goings-on of a perfumer’s lab. They pay special attention to the experience surrounding their perfumes, hand-blending and bottling each perfume in-store, labeling each with a created date and location, and allowing the customers to inscribe names or personal messages on the labels. Le Labo’s fragrances have staked out a unique presence in the industry, with charmingly distinct scents like Santal 33 and Rose 31 testifying to the brand’s deep appreciation of base ingredients.