Magazine B Issue #34 Leica

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'B' publication is an in-depth exploration of well-balanced global brands; unearthing the stories, sentiment and culture. Issue #34 explores Leica.

From its origins as a microscope maker, Leica made photography a part of everyday life when they introduced the first 35 mm camera in 1914. Leica's century-old tradition of quality cameras and lenses highlights the true essence of what a camera is and sets the company apart from the powerful Japanese DSLR brands.