Magazine B Issue #33 Vitra

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Every issue, Magazine B offers an in-depth exploration of one well-balanced global brand; unearthing the history, drive, and culture behind their success. Issue #33 explores Vitra. 

 

Started in 1934 as a shop fitting company, Vitra set a new turning point in the furniture market in 1957 when it acquired the license to produce the Eames Chair from Herman Miller. Since then, the brand has continued to grow through collaboration with contemporary designers selected based on its keen design perspective.