The shirt says it all with the Comme des Garçons' PLAY Black Large Logo Tee. Made in Japan from raw cotton, it features the sheen of a tonal typographic logo stamped on the front of the shirt, and duplicated upside-down on the back.
If a global designer staple has emerged in the 21st century, it is Comme des Garçons PLAY. Launched in 2002, The line from Rei Kawakubo's avant-garde label has come to set a high standard for minimalist wardrobe basics. Each season, the endearing heart logo created by New York designer Filip Pagowski appears in fresh configurations on the label's line of t-shirts short and long-sleeved; cardigans; hoodies; and collared shirts. Whatever form it takes, the anthropomorphized heart emblem always speaks to the evocative power of the simplest iconography and branding.